In our opinion, the job of a creative designer is to create works of art that fully compliment the visual aspects of a company's brand, and to totally encapsulate that company's brand image. LightGate Studios, Inc. was forged under these very principals by one man, and it has been our "designers" that have helped sculpt what LightGate Studios, Inc. is today.
LightGate Studios friends, colleagues, partners and close clients received some disturbing news Friday morning, May 11, 2012 from the CEO of LightGate Studios, Jason Silvestri, that the Founder and President of the company, Hal Fisher, was leaving the company to pursue other opportunities that would advance his career and also make more time for his family. A request that gracefully honored.
Jason Silvestri says, "the news this morning was surely a blow to the abdomen when my close friend and business partner of 7+ years came to me with the difficult news. After a considerable amount of thought, and a struggle with personal and business ties, Hal came to me in the same honorable fashion he did the day he reached out to me to form an alliance several years ago.
I would be lying if I said everything will be fine. Hal was a big part of this company and he is, after all, the founding father. Major changes will take place. Alliances will be disrupted. Business will slow. Competitive giants will awaken. Such demons have already started to show their heads. However, what does provide a little light at the end of this darkened tunnel is that instead of wanting to simply dissolve the business, Hal rather have me in charge and take the business over from here, then to let it all go away in vein. I feel both, honored and let down, but most importantly, I feel that there is a lesson to be learned in all of this. Many people in the past 5 years or so - personal brands and startups - have been taught that if they hopped on the social networks, create a blog, have the passion and make some friends that they will win. I based and risked some of our foundation pillars on these principals and it almost cost us our business. These ideas are so far from the truth! These ideas came from those who never knew what is was like to survive on their own, and always had the money to A&B test every angle. Yes, I have personally succeeded in these areas, but the successes and failures Hal and I have endured as an actual business go far beyond the stretch of any start-up business story I have heard to date.
The amount of experience we had to gain, the amount of money we had to spend marketing our company and the amount of rejection we faced, like s many before us, would make 97% of most businesses crack in the first year - which is statistically relevant. We didn't, though. We kept moving on. We kept jumping the hurtles, and we kept hammering every bottleneck in our process. In fact, it is just this year that we finally developed our brand in a way that far surpassed what we ever thought could happen with the resources we had available, so that is where the surprise is to me in all this. Conversely, I thank you my friend and former business partner, Hal Fisher, and may LightGate Studios be a milestone that begins your new life-long toppler."
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